JANESVILLE, WISCONSIN – Impact Confections is pleased to announce that it has appointed Gary Viljoen as its Chief Executive Officer, effective immediately.
“Gary is a seasoned leader with a track record of success and broad experience in food, beverage and consumer branded products,” said Darren Acheson, Impact’s Chairman and Managing Director of Mill City Capital, the majority investor in Impact. “We have known Gary for more than 15 years and have worked with him previously when he was CEO of Vitality Foodservice. In addition to his experience at Vitality Foodservice, Gary also held executive level positions at Nestle Professional, Beverages North America and Pasco Beverage Group.”
Gary will succeed Jeffery Rome, who after 8+ years at the helm announced his departure at the Candy Show in May to pursue other opportunities. Jeff remains an investor in the business and continues as an NCA member.
Gary said “I am excited to be joining the team and leading the Company at a time when the confectionery industry is going through accelerating change. We have great customers, strong brands, a good team and we are well positioned for future growth. Having worked with Darren and his team before, I feel privileged to have the opportunity to join an executive team that is partnered with Mill City Capital.”
About Impact Confections
Impact Confections is a U.S. based manufacturer of innovative confectionery products marketed under the WARHEADS and Melster Brands. WARHEADS is one of the most recognized sour candies in the market. Melster Candies, established in 1919, has been delighting consumers and retailers with its marshmallow treats for decades. Impact Confections maintains a state-of-the-art, SQF Certified facility located in Janesville, WI where most of its branded and co-manufactured line of candies is produced.