Impact Confections retains sales and marketing ownership of the Warheads and Melster brands
Impact Confections, Inc. and KUA Candy LLC today announced the creation of a strategic alliance under which KUA Candy will purchase the Impact Confections manufacturing facility in Janesville, Wisconsin. This transaction brings two like-minded confectionary entities together to maximize the capabilities of both companies.
KUA Candy headquartered in Mexico City, Mexico has a wide range of manufacturing capabilities and expertise in chewy candy, licorice, compressed mints and more. Impact Confections, based in Janesville, Wisconsin, manufactures and markets both branded and private label confections including the WARHEADS® and MELSTER® brands. This strategic partnership leverages both companies’ collective knowledge of the confectionary industry and manufacturing, while also broadening the supply chain in order to offer superior branded, private label and contract manufacturing solutions to their customers and consumers.
KUA Candy will fully own and operate the Impact Confections manufacturing facility in Janesville. Impact Confections retains the sales and marketing ownership of the Warheads and Melster brand portfolios. This collaboration allows the combined companies to grow faster, increase efficiencies and better innovate.
“The partnership with KUA Candy is both exciting and timely,” said Impact Confections CEO Gary Viljoen. “Their demonstrated expertise and excellence in confectionary manufacturing, product quality, and innovation will greatly enhance the capabilities of Impact Confections. This alliance allows Impact to focus on growing the Warheads brand and continuing to provide iconic Melster candies like Circus Peanuts. We look forward to a bright future that connects two outstanding teams.”
Speaking on behalf of KUA Candy, CEO of KUA MEX FOODS Raul Peláez said, “At KUA we are very excited to partner with Impact Confections. We strongly believe that this alliance will strengthen our capabilities and will provide a better platform to grow.”
- Impact Confections will retain all sales, marketing and logistics for Warheads and Melster brands.
- KUA Candy will operate and manage the Janesville, WI factory and will manufacture the Impact Confections product portfolio.