WARHEADS adds new flavors to its iconic Extreme Sour Hard Candy product line
JANESVILLE, WISCONSIN – WARHEADS is making history with the launch of its newest product, WARHEADS Extreme Sour SMASHUPS Hard Candy. It is the first time in WARHEADS history that the iconic, mouth puckering, extreme sour hard candies are getting a new flavor variety.
“This is our first flavor expansion and a very exciting time for the brand,” says Jenna Rebout, Brand Manager of Impact Confections Inc. “WARHEADS fans have been asking for more flavors and we are thrilled to be able to give them exactly what they want in these new offerings.”
WARHEADS Extreme Sour SMASHUPS Hard Candy takes the original candy kids know and love, and smashes two flavors into every piece. Flavor combinations include lemon berry, strawberry grape, orange pineapple, mango melon, and cherry lime.
“We’re on the forefront of two major trends happening in the candy world right now,” Rebout explains. “Sour candy has grown 12 times faster than non-chocolate candy since last year. And now, Generation Z is demanding more flavors, unique flavors and intense flavor experiences. Between the five unique flavor combinations and the extreme sour flavor, WARHEADS Extreme Sour SMASHUPS Hard Candy is a clear winner.”
WARHEADS Extreme Sour SMASHUPS Hard Candy comes in 2 oz. and 3.25 oz. peg bags with a suggested retail price of $1.49 to $1.99. Each bag contains five flavor combinations and a best-in-class sour level. Each peg bag is packed 12 per case. The new product is available starting December 1st, 2016.
About Impact Confections Inc.
Impact Confections Inc. is a U.S. based manufacturer of innovative candies marketed under the WARHEADS and Melster Candies Brands. WARHEADS is one of the most recognized sour candies in the market. Melster Candies, established in 1919, has been delighting consumers and retailers with its marshmallow treats for decades. Impact Confections maintains a state-of-the-art, SQF Certified facility located in Janesville, WI where most of its branded and co-manufactured line of candies is produced.